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Fisher (2005), today’s students are active,

wired, “always on” learners who integrate

social media technologies as a tool to support

learning (pg. 10).

It is also beneficial to make sure your

students are engaged and creating content

as opposed to just merely consuming

content (Seaman & Tinti-Kane, 2013). Other

applications that can be useful to meet this

objective are blogs/wikis, podcasts, and

student streamed videos.

designing courses from a student perspective.

Faculty should not be thrown into the world

of online learning, social media, videography,

and/or educational gaming without a guide to

help them navigate the best way to get to the

desired destination: an engaged student who

is learning.

Instructor presence is essential in the

online environment. Students are coming to

us as veteran users of multiple technologies

and experience in multiple social media

platforms. Students will expect that colleges

and the classrooms will support these

interactions. Faculty who are cognizant of

the need and put forth the effort to establish

a presence in their online classroom will help

create a community, which can then lead to

great student satisfaction, retention and an

improved learning environment.

Adapted from Kilburn, M., Henckell, M., & Starrett, D. (2016)

Instructor Driven Strategies for Establishing and Sustaining Social

Presence. In L. Kyei-Blankson & J. Blankson (Eds.), Handbook of

Research on Strategic Management of Interaction, Presence, and

Participation in Online Courses (pp. 305-327) Hershey, PA: IGI

Global and Kilburn, M.A. (2011). Facilitating Interaction in the Online

Environment. In S. Hoffman (Ed.), Teaching the Humanities Online:

A Practical Guide to the Virtual Classroom (pp. 71-82). New York:

Sharpe.

References

Gunawardena, C. N., & Zittle, F. J. (1997) Social presence as a

predictor of satisfaction within a computer-mediated conferencing

environment.”

The American Journal of Distance Education

, 11(3),

8–26.

Harvard Institute On Politics. (2011).

IOP youth polling: Spring

2011 survey

. Cambridge: Harvard University Kennedy School of

Government.

Kearns, L. R., & Frey, I. How do students experiences differ in online

LIS programs with and without a residency.

Library Quarterly

, 77(4),

359-363.

Kilburn, M. (2013). Student perceptions of instructor interaction in

the online environment.

International Journal of Research in Social

Sciences

, (1)(1), 54-58.

Mazzolini, M., & Maddison, S. (2003). Sage, guide or ghost? The

effect of instructor intervention on student participation in online

discussion forums.

Computers and Education

, 40(3), 237-253.

Moore, M. & Kearsley (2004).

Distance education: A systems view

.

2nd ed., Belmont, CA: Wadsworth.

Russo, T.C. & Campbell, S.W. (2004). Perceptions of mediated

presence in an asynchronous online course: Interplay of

communication behaviors and medium.

Distance Education

, 25(2),

215-232.

Seaman, J. & Tinti-Kane, H.

Social media for teaching and learning.

Pearson Learning Solutions and Babson Survey Research Group,

Boston, MA.

Thurmond, A., Wambach, K., Connors, H. & Frey, B. (2002). Evaluation

of student satisfaction: Determining the impact of web-based

environment by controlling for student characteristics. American

Journal of Distance Education. (16) 169-189.

Provide clear expectations to learners.

4

In a face-to-face classroom setting,

instructors might hand out an assignment and

then spend three to five minutes discussing

their expectations for that assignment. It

is important not to leave this critical step

out of the online environment. Although it

is tempting to simply use an assignment or

activity from a traditional course, examine

the assignment to see if the instructions are

clearly laid out for an online student.

Setting expectations in advance helps

relieve anxiety for learners. Include details

on topics such as: (a) how attendance will be

taken, (b) honesty policies, (c) no-tolerance

policies for rudeness or incivility, (d) whether

homework submitted past the deadline will

be accepted, and (e) grading policies. It has

been my experience that providing detailed

information up front reduces confusion on the

students’ part- and in turn drastically reduces

the number of emails to the instructor.

Recognize the importance of instructional

design and support.

5

Keeping up with the most up-to-

date trends, apps, and programs can be

overwhelming. Instructional designers

provide an invaluable service helping faculty

develop courses that utilize the most up-to-

date technology effectively and in a strong

pedagogical foundation. Quality assurance

rubrics, such as Quality Matters, provide

guidelines and best practices for effectively

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